Do you really have time to learn Internet Marketing?
Should small businesses use the same marketing tools as large corporations?
Do you know what SEO means to your ROI? Without optimizing your content for Search Engines, much of your hard work will never show up on the first three pages of search results.
Do you have a clear call to action above the fold? Do viewers have to scroll down to see what you offer?
Do you have an action request to buy, join, or contact you?
- Attract Traffic
This includes all of the work you do to generate interest in your business, like website traffic, foot traffic, etc. that comes from online/offline advertising, partners, etc.
- Capture Leads
Smart businesses are very intentional about capturing contact information for interested leads as well as permission to follow up. You can’t follow up if they leave your site or store without giving you their info!
- Nurture Prospects
Let’s face it, some leads are hot, and some are not. Smart businesses have appropriate follow-up in place to educate & build trust with their new leads. Some take 5 minutes to warm up, some take five weeks, some take five years, but when you nurture well, you are the one they think about when they are ready to buy.
- Convert Sales
Once prospects are hot, it’s time to turn them into customers. Whether you have a sales team, or you use automatic follow-up to get the job done, you’ve got to close the business.
- Deliver & Satisfy
What are you doing to make sure that every new customer is completely wowed by you? In addition to delivering your core service, there are many small but powerful strategies for creating happy customers
- Upsell Customers
We all know that it is significantly cheaper to resell a new product to an existing customer, but too often we aren’t systematic enough about offering additional products to customers who’ve already bought.
- Get Referrals
Finally, there are never any better leads than those who come from referrals. What are you doing to ensure that your customers are referring you when they get asked the questions.
At ICON12 they shared the above example of Creating the Perfect Customer Life-Cycle. (I’m a big fan of Infusionsoft CRM; give me a call if you have any questions on the ROI specific to Investment Industry. It truly is; the only all-in-one sales and marketing automation software for small businesses that combines customer relation management CRM, email marketing and e-commerce.